Regenerative Beef vs Industrial Impossible Burgers | Will Harris from White Oak Pastures

Will Harris went from a “conventional” feedlot beef producer to producing grass-fed beef using regenerative grazing methods to improve soil quality. His farm was assessed by the same company that assessed the Impossible Burger and, by the same metrics Impossible Burger uses to claim to be more “sustainable”, White Oak Pastures beef was proven to be far superior. We talk about the destruction of the family farm by industrial agriculture and how/why he decided to use regenerative methods instead.

White Oak Pastures –
Carbon Footprint Evaluation of Regenerative Grazing at White Oak Pastures –

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