New face of Africa: Why black men have taken to grooming

Subscribe to BBC News
Subscribe to BBC News HERE
The male grooming and beauty industry is booming in South Africa and products are now targeting a new audience – black men.
Businesswoman Tsakani Mashaba, founder of Michael Makiala for Men, says there was a gap in the market for products that catered to the specific needs of black male skin. Milton Nkosi went to try the new grooming regime out for himself.
Check out our website:

IE Yours Free
The Iceberg Effect Free Book