Men’s Health Magazine [How a Protein Becomes a Muscle]

This is one in a series of videos for the iPad subscription version of Men’s Health Magazine. Each spot gives us an opportunity to breathe life into a static infographic from the print publication. These awesome illustrations were done by Mike MQuade. Go grab a dumbbell and follow along.

Client: Men’s Health Magazine
Creative Director: Thomas O’Quinn
Illustration: Mike McQuade

Directed by Giant Ant
Producer: Cory Philpott
Animation: Shawn Hight, Henrique Barone, Nicholas Ferreira

Source: Men’s Health Magazine [How a Protein Becomes a Muscle]